In the current vaping times, the digital world seems to be ablaze with campaigns that are driving specific vaping agendas. On the surface, these agendas can be broken down as having simple ‘for’ or ‘against’ motives - but the more one gets into them the more one gets the feeling that these agendas carry larger influence, perhaps aimed at swaying the market in a particular direction.
In one of our previous blogs, we highlighted some telling points on how the war between vaping and big tobacco is playing out right now. In California, there are two opposing campaigns that are working hard at driving their particular agenda to their target audience: stillblowingmoke.org and notblowingsmoke.org.
Here, we’ll take a look at the overarching messages of both - what they’re trying to achieve, how they’re going about it, and how successful they are at it. We’ll also take a look at just what this means for the vaping industry in the US as a whole.