Relationships impact every part of life and should therefor take high priority. In business, however, the relationship between a company and its customers often gets downgraded to a set of numbers and figures. Companies lose the intimacy and trust needed to weather demanding economic conditions and, in the end, lose valuable customers.

The vaporizer industry is characterized by high degrees of new product introductions, relatively short product life cycles, high levels of competition, and the required speed to market.

A common belief in business is that the harder you work the more successful you will be. But this is not always the case. Often getting ahead of the competition means finding shortcuts to get things done quicker and more efficiently that everyone else.

In the US alone, more than 20 million people – about 1 in 10 adults – have tried vaping and that number is quickly growing. An industry that is barely 10 years old, is seeing a tidal wave of vape stores appear in every shape and form.