Offering the highest quality in the vaping industry have always been the purpose of Vaporesso. Such high standards of excellency have allowed Vaporesso to spread its expertise worldwide, and particularly in France, where not only food, fashion and wine are expected to be a fine art. Vape tech is also expected to be a fine craft, and this is why Vaporesso has met a huge success in France.
This year has been a challenging year for the vape industry, almost certainly its most challenging yet. With regulations coming into effect in various parts of the world that could prove to have significant consequences on the growth of the global industry, and a ceaseless war between differing schools of thought over the health implications of vaping, there has been enough controversy in the vape world to shroud the whole thing in smoke.
In the current vaping times, the digital world seems to be ablaze with campaigns that are driving specific vaping agendas. On the surface, these agendas can be broken down as having simple ‘for’ or ‘against’ motives - but the more one gets into them the more one gets the feeling that these agendas carry larger influence, perhaps aimed at swaying the market in a particular direction.
In one of our previous blogs, we highlighted some telling points on how the war between vaping and big tobacco is playing out right now. In California, there are two opposing campaigns that are working hard at driving their particular agenda to their target audience: stillblowingmoke.org and notblowingsmoke.org.
Here, we’ll take a look at the overarching messages of both - what they’re trying to achieve, how they’re going about it, and how successful they are at it. We’ll also take a look at just what this means for the vaping industry in the US as a whole.
If you’re an entrepreneur wanting to grow a business in the vape industry, there are a few things you should know about the business that can help better prepare you for the road ahead.
Luckily, the vape market is full of like-minded entrepreneurs who have walked that same road and can provide some valuable insights into this incredibly dynamic and fast-growing industry.
So, with this in mind, here's some advice on how you, the vape entrepreneur, can make your entry into the vape market a smoother ride.
For the last few years, in the surging height of vaping’s flurry into the market, vape shops have enjoyed what could easily be termed ‘golden years’. The industry itself has come into its own in the last decade with multitudes of retailer benefits over the ‘gas station’ tobacco industry - the most profound of which has probably been the comfort of a space for unchallenged innovation in the industry, with independent vape retailers and distributors running the show as a result.